Raybec Sales Effectiveness Blog

The Sales Effectiveness Scorecard. Invest 120 seconds and put your sales team to the test.

3 Steps to Becoming a Top Sales Performer

Posted by Robert Beckerman
Robert Beckerman
Find me on:

3-steps-to-becoming-a-top-sales-performerBecoming a top sales performer isn’t a matter of luck, and it doesn’t happen overnight. When you see a top sales performer, you can be sure that they’ve spent years learning the necessary skills to be the best at what they do. Along the way to becoming a top sales performer, they’ve also taken every opportunity to learn new skills and develop their sales techniques. And, when obstacles have appeared in their path, they’ve overcome them without wasting time blaming others. To be a top sales performer, you have to focus your time and energy into being the best salesperson you can be. Here are three tips to help you become a top sales performer.

Never Stop Learning

You will never know everything there is to know about sales. And, if you ever do, someone will immediately come up with something new for you to learn. Being a top sales performer requires a constant effort to update your skills and techniques. You’ll need to learn about new products, new ways to find and connect with prospects, new ways to add value to your sales pitch, and a whole lot more. When you stop learning, you’ll immediately stop improving. If you want to become, and stay, a top sales performer, always seek new knowledge to add to your toolbox.

Contagious Excitement

If you’re genuinely excited about what you do, your prospects will feed off of that energy. We’ve all walked into a store and immediately been brought down by the salesperson who obviously doesn’t want to be there. Their negative mood immediately kills any excitement we might have felt about buying a new product or service. Don’t be that guy. It’s Ok to have an off day every once in a while but, if you don’t genuinely enjoy what you’re doing, you’ll never be able to fake it for long. If you want to be a top performer, you need to either stick to products you already love, or find something you can love in the products you’re selling. Once you learn to be excited, it will be easy to share that excitement with your prospects.

Obstacles are Just Obstacles

They aren’t the end of the world, or even the end of the road for that matter. The trick to obstacles is to find your way around, over, under, or through them. As long as you do that, they’re just obstacles. If you don’t do that, then they become true roadblocks—your road ends there and you have to find somewhere else to go. As long as they’re just obstacles, you know that your path continues on the other side. Nobody ever blamed their way through an obstacle, so don’t waste your time or effort on that. And nobody ever complained through an obstacle, so that’s not the right path. The only way past the obstacle is to work past it. A top salesperson never stops trying to find a way past those obstacles. No matter how daunting, or deflating, they keep chipping away until they reach the other side.

The Sales Effectiveness Scorecard

Topics: Sales Rep Performance, Sales Techniques, Top Sales Performer