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How to Handle Customer Complaints in 5 Easy Steps

Posted by Robert Beckerman

Customer complaints are inevitable; it's what you do with the complaints that really make a difference. Your reputation as a company can be greatly affected by how you handle customer complaints. When you handle a complaint well, you can earn yourself a long-term loyal customer. On the other hand, if you handle it poorly, you could lose not only the complaining customer but also many more if the customer spreads the word about your sub-par customer service.

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Topics: Great Customer Service, Customer Complaints, Customer Development & Retention