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Price is Always an Issue When You're Not Selling Value

Posted by Robert Beckerman

price-is-always-an-issue-when-youre-not-selling-valuePrice is by far one of the most common objections that sales people encounter, and there is a reason for it: Price is always an issue when you are not selling value. Not selling value means that the prospect does not have a clear idea of how a product or service benefits his or her organization on the bottom line or at the top line, and therefore does not have a compelling reason to accept the price/value relationship. Learn more below about why price is always an issue when you are not selling value, and what you can do to change the dynamic.

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Topics: Price, Sales Effectiveness, Selling Value, Lead Nurturing & Conversion