Our Clients

Case Study: Prospecting

Client Situation: A leading provider of financial services to high net worth professionals in Canada, had a well-defined prospect audience but could not easily convert these prospects into clients. The company had been looking to "break through" with their prospect audience for years but the audience had not been responsive to product messaging.

Raybec's Approach: Raybec worked with the client to deploy a relationship marketing campaign to generate greater response rates and higher levels of prospecting activity.

  • Prospects were sent a highly personalized invitation to receive a series of free articles
  • Invitations were followed by a phone call from a sales representative
  • Over a four month period, the prospect received free articles via mail or email
  • The program was repeated approximately 3 times per year

Value Delivered: Raybec worked with the client to ensure they stayed top-of-mind with their prospect audience and, as a result, significantly increased their prospecting activity.

  • Prospects in the campaign were 2.5 times more likely to invest with the client in the 6-month period after the campaign than prospects in the control group.
  • Sales follow-up activity increased by more than 50%
  • response rates can stay the same.

Conversion (i.e. prospects who invested with the client in the 6-month period after the campaign) was more than 2.5 times more effective against a control group. That is for every one person in the control group who became a client, 2.5 people in the Campaign group became clients. The results of these campaigns are measured, statistically controlled, repeatable and powerful.